How to Stay in Touch with your Customers Despite Work From Home
March 24, 2020
How to Stay in Touch with your Customers despite Work From Home We’ve been fortunate that our entire team was geared up to work from
Secrets
The Power of Ingredient Branding
November 20, 2019
The second part of the article explores more cases of component companies that built a brand In the first part of the article, we learnt
MARKETING: The Power of Ingredient Branding (Part 1 of 2)
November 20, 2019
Some lessons for components manufacturers that could help them do much better than their competitors. The electronics industry is the pioneer when it comes to
We Love This Curve. You Should Too.
November 1, 2019
We Love This Curve. You Should Too. We Love This Curve. You Should Too. Why do we love it? Because it defines our raison de
Why did we remove ‘revenue’ targets for our Sales Team?
September 28, 2019
Why did we remove ‘Revenue’ targets? Why did we remove ‘Revenue’ targets? And, how are we surviving after that? That’s a question that often comes
Why Is India Becoming a Global R&D Hub?
August 27, 2019
Why is India Becoming a Global R&D Hub? Why is India Becoming a Global R&D Hub? When electronics component suppliers invest in India, high chances
Why Your Ads Don’t Generate Results?
August 27, 2019
Why Your Ads Don’t Generate Results Electronics For You Group has been blessed to service a very wide range of B2B organisations from the tech
Why Your Web Banner Ads Don’t Work?
August 19, 2019
Why Your Web Banner Ad Does Not Work “Our banner ads are not getting clicks!” That’s a statement we’re quite familiar with. We have uttered
Why Components Brands Advertise In Electronics For You magazine
April 11, 2019
Why Components Brands Advertise In Electronics For You magazine Why Do Leading Brands Of Components Advertise In Electronics For You (EFY)? To build awareness about
Why T&M Brands Advertise In Electronics For You
April 10, 2019
Why T&M Brands Advertise In Electronics For You Why Do Leading Brands Of Test & Measurement Advertise In Electronics For You? To build awareness about
Guru Mantras of Marketing
April 3, 2019
Guru Mantras of Marketing Marketing Tips from Gurus Marketing Mantras. The heart of any business success lies in its marketing. Here are 12 guru mantras
Advertising Mantras
April 3, 2019
Advertising Mantras Guru Mantras of Advertising This article includes the top 12 marketing and advertising quotes from famous Business Personalities like Derby Brown, Mark Twain,
Should you even consider Investing In Exhibiting at Trade-Shows?
March 13, 2019
Should you even consider investing in exhibiting at trade-shows? Isometric flat 3D concept vector exhibition or promotion stand. Trade show booth Should you even consider
We get a lot of cards at expos but no one picks the phone after the show!
March 13, 2019
We get a lot of cards at expos but no one picks the phone after the show! “We get a lot of cards at expos
How to select the RIGHT exhibition for your business?
March 13, 2019
How to select the RIGHT exhibition for your business? How to select the RIGHT exhibition for your business? Most of the time, business owners select
Important Secrets Hidden in “ELCINA-IMRB Report”
February 18, 2019
Important Secrets Hidden in “ELCINA-IMRB Report” About ELCINA Established in 1967, ELCINA is India’s first industry association supporting electronics hardware. Since then, Electronic Industries Association
India Designs, China Sells
September 27, 2018
India Designs, China Sells How does India enable sales of electronics components across the globe? It’s not a secret. It’s a known fact within the
DIGITAL MARKETING PARTNER FOR TECH FIRMS
May 8, 2018
EFY: YOUR DIGITAL MARKETING PARTNER What’s Unique About ‘Profit with EFY’ as a digital marketing solutions provider? Owing to our background of being born out
Is Print Media Dying In India Too?
October 25, 2017
Is Print Media Dying in India Too? We realise that print media is facing a lot of head-winds across the globe, and many reputed brands
Extras Benefits of Advertising in Electronics For You
September 20, 2017
Do Extra. Deliver Results. Here’s a list of the “Extras” that we deliver to our advertisers, to ensure results… 1. The Advertisers’ Index: Less than
THE MAKING OR BREAKING OF YOUR CONTENT MARKETING DEPENDS ON YOUR KPI BUNDLE.
October 13, 2020
THE MAKING OR BREAKING OF YOUR CONTENT MARKETING DEPENDS ON YOUR KPI BUNDLE. When we officially started marketing content back in 2016 with a freshly
Don’t Let Your Content Channels Hold You For Ransom
October 13, 2020
DON’T LET YOUR CONTENT CHANNELS HOLD YOU FOR RANSOM It’s something we have been following since 2012 — don’t let your online traffic be dominated
What’s Digital Marketing 2.0 Going To Be Like?
September 28, 2020
You are not going to find much content on this subject. Frankly, after searching the web, we were forced to coin the term “Digital Marketing
Electronics For You’s Truly Innovative Electronics
September 10, 2020
Promoting the True Innovators & Innovations Every month, our journalists receive hundreds of press-releases sharing details of ‘new products’ launched across the globe. Most of
FAQ: EFY’s Truly Innovative Electronics Initiative
September 9, 2020
FREQUENTLY ASKED QUESTIONS THE CONCEPT Q. What prompted EFY to launch this initiative?A. With a deluge of press releases announcing new products, we felt that
Tips for CXOs: How Your Teams Should Use Digital Marketing To Engage Customers
March 28, 2020
Tips for CXOs: How your teams should use digital marketing to engage customers What should CXOs be aware about Digital Marketing? Based on my own
How to Stay in Touch with your Customers Despite Work From Home
March 24, 2020
How to Stay in Touch with your Customers despite Work From Home We’ve been fortunate that our entire team was geared up to work from
Savvy
December 13, 2019
Hi there, A bunch of +ve feedback received from marketers & entrepreneurs in our electronics and IT industry following last month’s post has nudged things
It’s been 50 years and yet we do only TWO things?
November 25, 2019
It’s been 50 years and yet we do only TWO things? Yes. And, we like it that way. It demonstrates our focus and commitment to
The Power of Ingredient Branding
November 20, 2019
The second part of the article explores more cases of component companies that built a brand In the first part of the article, we learnt