Every month, our journalists receive hundreds of press-releases sharing details of ‘new products’ launched across the globe. Most of them feature ‘me-too’ products or those with slight improvements. Nothing worth calling ‘new’ or ‘innovative’.
Thankfully, this down-pour also contains a trickle of products, which can be classified as truly innovative tech. Ones that can enable techies to solve problems–better, faster or cheaper.
The Challenge. The Opportunity.
When we reviewed all the so-called ‘New Products’ featured over the last 5 years across our websites and publications, we realised:
- We need to do a better job of identifying innovative products and solutions, and not get confused by the deluge of mundane announcements being thrown at us by well-oiled PR teams
- We need to highlight these innovations–make them stand out from the rest
- Then, provide a platform for teams behind these innovative solutions to present their solutions to an audience that values such innovations (Innovators and Early Adopters)
- Finally, assess the quality of engagement between the two sides to see if any not-so-innovative tech has slipped through us
NUTSHELL: We believe that the response of tech-savvy audiences when exposed to these nominated innovations will help us figure out the undisputed Truly Innovative Tech.
Launching ‘Truly Innovative Tech’ Programme
Hence, we (the team at Electronics For You) are going to come up with a monthly list of Innovative Products & Solutions titled EFY’s Truly Innovative Tech, and publish the same on our flagship website: www.electronicsforu.com.
But, before we announce–we will also provide a platform for the teams behind these innovative products to demonstrate their solutions to their target audiences through Tech World Congress—world’s leading ‘online only’ expo-cum-conference on tech. The e-booth that costs US$ 350 will be provided free-of-cost to the innovating team for a month.
Overall, a publicity package worth US$ 5,000 (approx) will be provided free of cost to promote these innovative tech solutions across publications, websites, social media communities and events owned by Electronics For You Group.
Hence, if you believe you have a truly innovative solution—do fill up this form, and we will get back to you within 7 working days.
However, if you’ve received a nomination email from our editorial team identifying your product to be a potential Truly Innovative Tech, then you don’t need to fill this form. Instead, you can register your eBooth by filling the Exhibitor Registration form. (TIP: Select ‘Standard Booth’ but do NOT pay for it, and then inform us at [email protected])
Since, we announced this initiative–we’ve received encouraging response accompanied by a lot of questions. We’ve attempted to reply to all common questions through this FAQ.
But, if it does not–feel free to email us at [email protected].