Our Audience

What is the audience
we can connect you with?
HOW DO WE ENGAGE
WITH THEM?

When it comes to marketing, a lot has changed since 1969, when we began our journey. But, the need to communicate and engage with one’s target audience remains.


As a ‘tech’ media house, we have been focused on a niche audience, and we have resisted all temptations to diversify. Here’s a snapshot of the audiences we vibe with, and the channels through that enable us to do

THE NUMBERS

ANNUAL REACH: 5,000,000+ (5 million-plus)

THEIR INTERESTS

Technology covers a very large spectrum of topics. Our audience is typically interested in these three…

Electronics

IoT

Open Source

THEIR PROFILE

Our audience belongs to the first 3 segments of the Technology Adoption Curve…

OUR AUDIENCE = INNOVATORS + EARLY ADOPTERS + EARLY MAJORITY

THEIR LOCATIONS

Started from India, now spreading across the globe…

OUR CHANNELS OF ENGAGEMENT

OUR PUBLICATIONS

We publish the following publications as print, e-zine or both…

Electronics For You
(Print & E-zine)

Open Source For You
(Print & E-zine)

electronics for you EXPRESS
(Only E-zine)

ANNUAL REACH: 700,000

OUR WEB-PORTALS

These are our leading web-portals…

ANNUAL REACH: 3,500,000

OUR EVENTS

These are our annual on-the-ground events…

ANNUAL REACH: 15,000

SOCIAL MEDIA COMMUNITIES

We have strong communities on these social media platforms…

FACEBOOK COMMUNITIES

LINKEDIN COMMUNITIES

ANNUAL REACH: 3,870,000-plus

EMAIL NEWSLETTERS

We have developed rich databases for regular e-newsletters to the following segments…

Academics
Electronics Techies
Electronics B2B

Open Source Developers
IT Infra Managers
IoT Developers

ANNUAL REACH: 704,000-plus

INNOVATIONS & WORK IN PROGRESS

E-EVENTS

Since the onset of the pandemic, Virtual Events have gained traction to fill the void created by absence of trade-shows and conferences.

We were amongst the first in India to launch a national tech event titled India Technology Week in May 2021. Since then, we have not only executed an average of one e-event per month, but have also established our very own virtual event platform: Tech World Congress.

ANNUAL REACH: 85,000+