Digital Marketing Solutions
For Tech Audiences

Digital Marketing Solutions

THE AGENDA

The Basic Stuff

#1

THE BASIC ICE-CREAMS
1. Email Marketing
2. Social Media Marketing
3. Banner Ad Marketing
4. Direct Mailing
5. Tele-calling

#2

THE SUNDAES
1. Content Development
2. Social Media Community Development
3. Linkedln Profile Management & Development
4. Marketing Automation
5. Content Marketing
6. List Building (NEW!)

The Multiplier

#3

OUR 'STAR' INGREDIENT
RESPONSE
GUARANTEED

Risk-free + Hassle-free
We charge you for Results and not Efforts

#4

MICHELLIN STAR DESSERTS
1. Design Contests: From Enrolment, till Awards
2. White-papers: Accessed by Right Audience
3. Polls & Contests: From Enrolment, till Awards
4. Webinars: From Audience, till Execution
5. Turn-Key Events: From Audience, till Execution
6. Social Media Communities: Build, Operate & Transfer
7. Sample Distribution: From Audience, till Delivery

#5

THE CORE: 7 STEPS
1. We understand your goal and your audience
2. Select the right platform
3. Design the creatives
4. Generate leads using qualifier/disqualifier questions
5. Tele-qualify (based on the requirement of the campaign)
6. Pass qualified leads to you to check
7. On approval, pass complete details and/or execute project
And, then we raise the invoice!

Our Enablers

#6

OUR BASIC FLAVOURS
1. Electronics
Product Development, Circuit Design, Embedded Systems, Trade & Manufacturing, Business
2. IOT
Product Development, Circuit Design, Software Development, System Integration, Trade & Manufacturing, Business
3. Open Source
Software Development, IT Management, Systems Integration

#7

OUR SAUCES
1. Facebook Communities: 2M+
2. Active E-Mail Database: O.5M+
3. LinkedlN Networks: 50K+
4. Web-portals: 10-plus
5. Get Response Platform

#8

THE KEY INGREDIENTS
(our unique audiences)

1. DIYers
2. Design Engineers
3. Academia
4. Budding Techies
5. Developers of lOT Solutions
6. CXOs of Tech Firms
7. Software Developers
8. IT Managers

About Us

#9

WHAT WE DON'T DO
1. Outsourced SEM (aka PPC or Digital Advertising)
2. Outsourced SEO
3. Only-logistics-management of events

EFY Digital Marketing Solution

#10

OUR CLIENTS WHO BLESS US WITH REPEAT BUSINESS
Microchip, USA
Keysight, USA
Analog Devices
Mornsun, China
Mouser Electronics, USA
Infineon, USA
Vishay, China
Amazon Web Services

#11

SUCCESS STORIES
1. We organized a 5-city IoT roadshow for Mouser in 2018 & 2019. We are doing the same in 2023 again!

2. We have executed back-to-back webinars for brands like ADI, Avnet, Infineon, Microchip, Vicor, etc. across 2019-2022

3. We promoted & executed back-to-back webinars for Vishay in 2022

4. We executed quarterly contact list generation campaigns for Keysight Technologies targeting different technologies and personas in 2021 and 2022

EFY-i Right Digital Marketing

#12

ABOUT EFY
1. Established in 1969
2. Celebrating 54th Year
3. A publishing house that got pushed into events and digital
4. Digital Marketing Team: Technical journalists turned digital marketers
5 Overall, we do only TWO things

BONUS

HOW OUR DISCUSSIONS WITH CLIENTS HAVE PROGRESSED
1. Can you run a banner ad for us?
2. Can you shoot an emailer to a SPECIFIC database for us?
3. Can you generate SPECIFIC views for us?
4. Can you generate SPECIFIC clicks for us?
5. Can you generate SPECIFIC engagements for us?
6. Can you generate leads of SPECIFIC audience for us?
7. Can you generate audience AND execute the webinar for us?
8. Can you generate audience AND execute an entire event for us?

“If you can’t impact your customer’s
performance in a positive way,
then you’re going to be a commodity product
and you’re going to get commodity prices.”

Ram Charan