TIPS: How To Gain FREE Publicity
June 26, 2025
TIPS: How To Get FREE Publicity Looking for PR opportunities within Electronics For You Group’s media properties spanning magazines, ezines, websites and social media communities?
Secrets
Does Digital Marketing Solve Business Challenges?
December 17, 2021
Does digital marketing solve actual business challenges? What types of challenges can it solve? Is there any proof of its success?
6 Ways to Cheat Clients on Web Advertising Results
November 15, 2021
Can media or agencies cheat clients on metrics such as impressions, clicks and click-rate? How do they? What can YOU do to prevent it? Find out…
Electronics For You’s Survey: Website Readiness for Digital Marketing
November 2, 2021
THE SURVEY Here’s a unique survey done by our team which drives Digital Marketing for our clients. We call them the Marketing 2.0 team. They
Common “Silly” Mistakes in B2B Tech Websites
September 15, 2021
Our Marketing 2.0 team, which offers innovative digital marketing services, conducted a simple yet unique survey of websites belonging to our clients. All clients surveyed
SURVEY: Indian Electronics Industry’s Current Scenario
December 2, 2020
How is India’s electronics industry faring after the onset of Covid 19 pandemic? How are the sales and revenues being affected? How’re the firms selling? A unique market survey of 600-plus firms…
What’s Missing in Most New Products Announcements
October 22, 2020
What’s Missing in Most New Products Announcements Press Releases for New Products: What’s Missing? What’s Missing in Most ‘New Product’ Announcements Getting your new product
DON’T FALL FOR FRAUD a.k.a SOME THINGS ARE LITERALLY TOO GOOD TO BE TRUE.
October 13, 2020
DON’T FALL FOR FRAUD a.k.a SOME THINGS ARE LITERALLY TOO GOOD TO BE TRUE. It’s hardly nice to start with this, but we have been
THE MAKING OR BREAKING OF YOUR CONTENT MARKETING DEPENDS ON YOUR KPI BUNDLE.
October 13, 2020
THE MAKING OR BREAKING OF YOUR CONTENT MARKETING DEPENDS ON YOUR KPI BUNDLE. When we officially started marketing content back in 2016 with a freshly
Tips for CXOs: How Your Teams Should Use Digital Marketing To Engage Customers
March 28, 2020
Tips for CXOs: How your teams should use digital marketing to engage customers What should CXOs be aware about Digital Marketing? Based on my own
Guru Mantras of Marketing
April 3, 2019
Guru Mantras of Marketing Marketing Tips from Gurus Marketing Mantras. The heart of any business success lies in its marketing. Here are 12 guru mantras
Advertising Mantras
April 3, 2019
Advertising Mantras Guru Mantras of Advertising This article includes the top 12 marketing and advertising quotes from famous Business Personalities like Derby Brown, Mark Twain,
Should you even consider Investing In Exhibiting at Trade-Shows?
March 13, 2019
Should you even consider investing in exhibiting at trade-shows? Isometric flat 3D concept vector exhibition or promotion stand. Trade show booth Should you even consider
We get a lot of cards at expos but no one picks the phone after the show!
March 13, 2019
We get a lot of cards at expos but no one picks the phone after the show! “We get a lot of cards at expos
How to select the RIGHT exhibition for your business?
March 13, 2019
How to select the RIGHT exhibition for your business? How to select the RIGHT exhibition for your business? Most of the time, business owners select
Important Secrets Hidden in “ELCINA-IMRB Report”
February 18, 2019
Important Secrets Hidden in “ELCINA-IMRB Report” About ELCINA Established in 1967, ELCINA is India’s first industry association supporting electronics hardware. Since then, Electronic Industries Association
India Designs, China Sells
September 27, 2018
India Designs, China Sells How does India enable sales of electronics components across the globe? It’s not a secret. It’s a known fact within the
DIGITAL MARKETING PARTNER FOR TECH FIRMS
May 8, 2018
EFY: YOUR DIGITAL MARKETING PARTNER What’s Unique About ‘Profit with EFY’ as a digital marketing solutions provider? Owing to our background of being born out
Is Print Media Dying In India Too?
October 25, 2017
Is Print Media Dying in India Too? We realise that print media is facing a lot of head-winds across the globe, and many reputed brands
Extras Benefits of Advertising in Electronics For You
September 20, 2017
Do Extra. Deliver Results. Here’s a list of the “Extras” that we deliver to our advertisers, to ensure results… 1. The Advertisers’ Index: Less than
THE MAKING OR BREAKING OF YOUR CONTENT MARKETING DEPENDS ON YOUR KPI BUNDLE.
October 13, 2020
THE MAKING OR BREAKING OF YOUR CONTENT MARKETING DEPENDS ON YOUR KPI BUNDLE. When we officially started marketing content back in 2016 with a freshly
Don’t Let Your Content Channels Hold You For Ransom
October 13, 2020
DON’T LET YOUR CONTENT CHANNELS HOLD YOU FOR RANSOM It’s something we have been following since 2012 — don’t let your online traffic be dominated
What’s Digital Marketing 2.0 Going To Be Like?
September 28, 2020
You are not going to find much content on this subject. Frankly, after searching the web, we were forced to coin the term “Digital Marketing
Electronics For You’s Truly Innovative Electronics
September 10, 2020
Promoting the True Innovators & Innovations Every month, our journalists receive hundreds of press-releases sharing details of ‘new products’ launched across the globe. Most of
FAQ: EFY’s Truly Innovative Electronics Initiative
September 9, 2020
FREQUENTLY ASKED QUESTIONS THE CONCEPT Q. What prompted EFY to launch this initiative?A. With a deluge of press releases announcing new products, we felt that
Tips for CXOs: How Your Teams Should Use Digital Marketing To Engage Customers
March 28, 2020
Tips for CXOs: How your teams should use digital marketing to engage customers What should CXOs be aware about Digital Marketing? Based on my own
How to Stay in Touch with your Customers Despite Work From Home
March 24, 2020
How to Stay in Touch with your Customers despite Work From Home We’ve been fortunate that our entire team was geared up to work from
Savvy
December 13, 2019
Hi there, A bunch of +ve feedback received from marketers & entrepreneurs in our electronics and IT industry following last month’s post has nudged things
It’s been 50 years and yet we do only TWO things?
November 25, 2019
It’s been 50 years and yet we do only TWO things? Yes. And, we like it that way. It demonstrates our focus and commitment to
The Power of Ingredient Branding
November 20, 2019
The second part of the article explores more cases of component companies that built a brand In the first part of the article, we learnt