How to Stay in Touch with your Customers Despite Work From Home
March 24, 2020
How to Stay in Touch with your Customers despite Work From Home We’ve been fortunate that our entire team was geared up to work from
Secrets
The Power of Ingredient Branding
November 20, 2019
The second part of the article explores more cases of component companies that built a brand In the first part of the article, we learnt
MARKETING: The Power of Ingredient Branding (Part 1 of 2)
November 20, 2019
Some lessons for components manufacturers that could help them do much better than their competitors. The electronics industry is the pioneer when it comes to
We Love This Curve. You Should Too.
November 1, 2019
We Love This Curve. You Should Too. We Love This Curve. You Should Too. Why do we love it? Because it defines our raison de
Why did we remove ‘revenue’ targets for our Sales Team?
September 28, 2019
Why did we remove ‘Revenue’ targets? Why did we remove ‘Revenue’ targets? And, how are we surviving after that? That’s a question that often comes
Why Is India Becoming a Global R&D Hub?
August 27, 2019
Why is India Becoming a Global R&D Hub? Why is India Becoming a Global R&D Hub? When electronics component suppliers invest in India, high chances
Why Your Ads Don’t Generate Results?
August 27, 2019
Why Your Ads Don’t Generate Results Electronics For You Group has been blessed to service a very wide range of B2B organisations from the tech
Why Your Web Banner Ads Don’t Work?
August 19, 2019
Why Your Web Banner Ad Does Not Work “Our banner ads are not getting clicks!” That’s a statement we’re quite familiar with. We have uttered
Why Components Brands Advertise In Electronics For You magazine
April 11, 2019
Why Components Brands Advertise In Electronics For You magazine Why Do Leading Brands Of Components Advertise In Electronics For You (EFY)? To build awareness about
Why T&M Brands Advertise In Electronics For You
April 10, 2019
Why T&M Brands Advertise In Electronics For You Why Do Leading Brands Of Test & Measurement Advertise In Electronics For You? To build awareness about
TIPS: How To Gain FREE Publicity
June 26, 2025
TIPS: How To Get FREE Publicity Looking for PR opportunities within Electronics For You Group’s media properties spanning magazines, ezines, websites and social media communities?
Does Digital Marketing Solve Business Challenges?
December 17, 2021
Does digital marketing solve actual business challenges? What types of challenges can it solve? Is there any proof of its success?
6 Ways to Cheat Clients on Web Advertising Results
November 15, 2021
Can media or agencies cheat clients on metrics such as impressions, clicks and click-rate? How do they? What can YOU do to prevent it? Find out…
Electronics For You’s Survey: Website Readiness for Digital Marketing
November 2, 2021
THE SURVEY Here’s a unique survey done by our team which drives Digital Marketing for our clients. We call them the Marketing 2.0 team. They
Common “Silly” Mistakes in B2B Tech Websites
September 15, 2021
Our Marketing 2.0 team, which offers innovative digital marketing services, conducted a simple yet unique survey of websites belonging to our clients. All clients surveyed
SURVEY: Indian Electronics Industry’s Current Scenario
December 2, 2020
How is India’s electronics industry faring after the onset of Covid 19 pandemic? How are the sales and revenues being affected? How’re the firms selling? A unique market survey of 600-plus firms…
What’s Missing in Most New Products Announcements
October 22, 2020
What’s Missing in Most New Products Announcements Press Releases for New Products: What’s Missing? What’s Missing in Most ‘New Product’ Announcements Getting your new product
DON’T FALL FOR FRAUD a.k.a SOME THINGS ARE LITERALLY TOO GOOD TO BE TRUE.
October 13, 2020
DON’T FALL FOR FRAUD a.k.a SOME THINGS ARE LITERALLY TOO GOOD TO BE TRUE. It’s hardly nice to start with this, but we have been
THE MAKING OR BREAKING OF YOUR CONTENT MARKETING DEPENDS ON YOUR KPI BUNDLE.
October 13, 2020
THE MAKING OR BREAKING OF YOUR CONTENT MARKETING DEPENDS ON YOUR KPI BUNDLE. When we officially started marketing content back in 2016 with a freshly
Tips for CXOs: How Your Teams Should Use Digital Marketing To Engage Customers
March 28, 2020
Tips for CXOs: How your teams should use digital marketing to engage customers What should CXOs be aware about Digital Marketing? Based on my own
Important Secrets Hidden in “ELCINA-IMRB Report”
February 18, 2019
Important Secrets Hidden in “ELCINA-IMRB Report” About ELCINA Established in 1967, ELCINA is India’s first industry association supporting electronics hardware. Since then, Electronic Industries Association
HISTORY: ELCINA-EFY Awards 2018 Announced
October 31, 2018
ELCINA-EFY Awards 2018 Press Release ELCINA-EFY Awards 2017-18 Recognized Innovation and Excellence in Electronics System Design and Manufacturing Acknowledging the outstanding individuals and companies for
India Designs, China Sells
September 27, 2018
India Designs, China Sells How does India enable sales of electronics components across the globe? It’s not a secret. It’s a known fact within the
Event Management Turnkey Services
May 12, 2018
EVENT MANAGEMENT EFY-i Event Management Services Complete Event Management (On-the-ground OR Online) EFY-i can become your partner who will do everything needed to organise your
Marketing Automation Services
May 10, 2018
MARKETING AUTOMATION Marketing Automation DEVELOPMENT & MANAGEMENT OF AN AUTOMATED MARKETING SYSTEM You can leverage our skills in leveraging multiple digital channels to create one
Creative & IT Services
May 10, 2018
CREATIVE & IT SERVICES EFY-i’s Creative & IT Services CREATIVE & IT SERVICES These are additional services we can provide. Truthfully, we will be more
CONTENT MARKETING MANAGEMENT
May 10, 2018
CONTENT MARKETING MANAGEMENT EFY-i’s Content Marketing Services CONTENT MARKETING: DEVELOPMENT & PROMOTION OF CUSTOMISED CONTENT (Emails, Images, Videos, Illustrations, Social Media Posts, DIY, Success Stories,
DEVELOPMENT & MANAGEMENT OF SOCIAL MEDIA COMMUNITIES
May 10, 2018
DEVELOPMENT & MANAGEMENT OF SOCIAL MEDIA COMMUNITIES EFY-i’s Social Media Management Services DEVELOPMENT & MANAGEMENT OF SOCIAL MEDIA COMMUNITIES After developing multiple vibrant communities for
Tariff For Standard & Customised Services
May 10, 2018
TARIFF FOR STANDARD & CUSTOMISED SERVICES Services & Tariffs Here’s the tariff of our Standard and Customised Services… STANDARD SERVICE DETAILS US$ Content Marketing Whitepaper/Content
Hosting Whitepapers, Datasheets & More
May 10, 2018
HOSTING WHITE PAPERS, DATA SHEETS & MORE EFY’s Content Marketing Management Services HOSTING WHITE PAPERS, DATA SHEETS & MORE (CONTENT MARKETING 1.0) Proving basic form