THE PROJECT
Enable a leading power management module supplier to engage with target audience of design engineers and R&D professionals interested in designing solutions for the Robotics sector.
THE EXECUTION
Target exceeded by 29%.
PROFILE OF CLIENT
- Supplier of Power Management Modules
- Global OEM with presence in India
GOAL OF THE PROJECT
- Generate a list of 100 qualified registrants for a LIVE webinar
- Enroll Qualified Audiences consisting of R&D and design engineers involved in Robotics-related applications
- These qualified audiences would be perfect prospects for their future demand generation marketing campaigns
- Also, through Q&A some immediate leads could emerge
TIMELINES
- Started: August 2021
- Duration: 40 days
PROFILE OF AUDIENCE TARGETED*
- Geo: India
- Sector: Robotics & Industrial Manufacturing
- Job Profile: R&D or Design Engineers or Heads of Manufacturing
IMP: The above formed the basis of qualifying the audience. Anyone who did not meet any of the factors above were disqualified.
| THE EXECUTION… TYPE: Content Marketing (Webinar was the content we marketed) LIST FILTERING & AUDIENCE QUALIFICATION Forms were designed such that only those records were shared with client that met all qualification criterion ACTIVITIES UNDERTAKEN TO DRIVE SUCCESS * EFY’s team understood the client’s solutions, their goals and “what’s in it” for our audiences via series of telecons and emails * EFY developed a landing page along with a form to share details of Webinar and capture details of registrants * EFY’s team developed promotional creatives and got them approved from client * EFY’s team deployed these creatives across its websites and other online platforms * EFY’s team deployed re-marketing campaigns to the targeted lists across other platforms: LinkedIn, Facebook & Google * EFY’s team reviewed performances of all campaigns and improvised on a regular basis * EFY reviewed all registrants and filtered the Qualified Audience to share with client * EFY’s team developed an At-A-Glance report and shared updates on a Weekly basis with the client * Executed dry-runs with speakers and marketing team of client to reduce chances of errors * Provision of backup systems at EFY’s end to ensure zero-disruption in case there is any failure in the client’s system EFY’S ASSETS DEPLOYED * Extraction of targeted database from EFY’s Database of Databases * Web-banners on relevant websites of EFY * Push-notifications on relevant websites of EFY * Posts on relevant social media channels of EFY * Email marketing to Targeted Database * Promotion via mention of event in relevant news-letters of EFY FACTORS REPORTED * Overall visibility gained by the campaign (IMPRESSIONS delivered) * Breakdown of visibility across different channels * Overall engagement generated by the campaign (CLICKS delivered) * Breakdown of engagement across different channels * Overall Registrants * Overall Qualified Registrants * Overall Attendees including those who registered and those who attended directly * Target to Achievement Ratio w.r.t. Qualified Attendees RESULTS DELIVERY TO CLIENT * Against a target of 100 qualified registrants, EFY delivered 129 * Exceeded targets by 29 percent! TRUST-BUILDING INITIATIVES * Complete GAME-PLAN was provided to client within 7 days of signing of the deal which shared stages of execution along with time-lines to ensure that client was aware–what to expect when * Only those registrants were passed to clients that met their qualification criterion, and any that client objected to, were removed from the list * List of qualified registrants was provided with complete contact details for the client to review and audit * All pages, forms and creatives were reviewed with clients prior to them being deployed |