DEVELOPMENT & MANAGEMENT OF AN AUTOMATED MARKETING SYSTEM
You can leverage our skills in leveraging multiple digital channels to create one seamless and integrated marketing system that guides your users through the sales funnel — at a pace that is customised based on their individual behaviour.
Benefit: No customer will be hurried through your sales funnel (and feel they are being spammed), nor will any communication lag behind the customer’s pace in the funnel, causing them to believe that you are not interested. The process also builds an email database of audience who engage highly with communication relevant to your business.
We use search advertising, multiple social media channels, customised email marketing system, website traffic, e-commerce and more.
Q. What do you mean by integrated marketing automation?
A. It is a smoothly blended strategy that uses the tactical benefits of a variety of channels such as email marketing, search advertising, social media advertising, PR, content marketing, and sales promotion. The strategy combines them to work together as a unified force, rather than permitting each to work in isolation.
Q. How does your system work?
A. Your potential client will be sent communications inline with their behaviour on our marketing channels.
We will leverage a network of marketing channels for you on various platforms, each connected to a central system. Broadly, it introduces a potential client to the awareness stage of your marketing and then continues to guide them through to consideration, preference/intent, purchase and delight/referral. The client’s exact status is tracked throughout this system, based on which they will receive customised communications.
Q. How do you ensure accuracy in your communications?
A. We use a mix of web cookies and unified email databases to ensure that only the right people see the intended communication. Our system is shy by default, although we can configure it be more aggressive on your command.
Q. What are the platforms we use?
A. We use GetResponse, Elastic, MailerLite, MailChimp, ConstantContact, Facebook Business, Google AdWords, LinkedIn Advertising, Twitter Ads, Bing Ads and the EFY-i Network.
Q. How’s the pricing for our service?
A. Since, it’s a customised service where we will need to understand your scope of work, your target audience, technicalities related to your products and services–this will be a customised packaging, with two key cost elements:
- Onboarding fee
- Fee based on successful engagements
Q. Do you provide reports, what formats do they have?
A. Yes. Reports will show engagement numbers for each marketing stage, databases of leads generated and notifications sent for inquiries the system believes to be high-probability ones.
Q. Do we have ‘Response Guaranteed’ solutions in this category?
A. No, because this is a long term marketing strategy that relies on your marketing team’s subject-matter expertise as much as it does on our delivery team’s technical expertise.
Q. Is it possible to get information of users who access your content?
A. Yes, we will get information of users who engage with our forms. All others will be captured and remarketed to via web cookies.
Q. How will we share the database of those who accessed your content?
A. We will provide you access to a web-page where you can login to access report of users who accessed your content.
Q. What all details can be captured of those who access your content?
A. Our standard service allows you to capture the following:
- Name (compulsory)
- Email ID (compulsory)
- Phone (compulsory)
Q. Are there any other assets generated form this activity?
A. The web-cookie tracking can be used in other marketing solutions that you hire from EFY-i, where you can reach out to people who have already been primed by this project’s activity.