DEVELOPMENT & PROMOTION OF
(Emails, Images, Videos, Illustrations, Social Media Posts, DIY, Success Stories, Interviews, etc)
This is what we know best. This is what we have done for the last 50 years. Create and publish content. It’s time, we offered that expertise to our clients too. Plus, we can not only create content for you, we can also drive complete Content Marketing for you…
Q. What is Content Marketing? Why is everyone talking about it?
A. Simply put, content marketing is a strategy where you create content that’s of value to your target audience. Your audience shares their contact details in order to access your content, and you are able to build a database of your target audience with the bonus element–knowledge of what’s of interest to them, in your portfolio.
For example, if you publish a buyers’ guide related to your product category, then anyone who’s accessing that content is most planning at some stage of their purchase-cycle. And, if you are able to engage them at this juncture, you will ensure that your products are not left out of their selection matrix.
Q. What are the elements in Content Marketing?
A. Typical elements of Content Marketing include:
- Creation of Content (preferably unbiased content)
- Publication of Content on an easily accessible platform
- Search Engine Optimisation of Content
- Amplification i.e. promotional activities to generate awareness about availability of this content
- Database Generation i.e. setting up an IT platform that captures details of all those who access your content
Q. What does EFY-i offer w.r.t. Content Marketing?
A. We can do all of the above for you.
Q. What are the forms of content that we can create?
A. We can create almost all forms of content. To name some of the popular options:
- Social Media Posts
- Case Studies
- Technology Trends
Q. Who owns the copyright to the content?
A. Typically, it’s you. But, for some content, we might share the cost of developing the content to co-own the copyright, in which case our fee will be lower.
Q. Are there any restrictions on how you can use content created by us?
A. No. You can use the content created for you for all types of marketing works.
Q. Besides creating the content, how can we enable your content marketing efforts?
A. Good question. In fact, it would be the best thing to do–get us to develop your content and then promote it too.
We can drive the same through our standard services including: content publishing on our properties, content publishing on our social media communities, etc. We can also drive customised solutions for you.