The heart of any business success lies in its marketing. Here are 12 guru mantras to help you understand the impact of Marketing and more importantly—how to do it right. Wish you a super successful year ahead.
Make your marketing so useful people would pay for it.
– Jay Bear
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
– Peter F. Drucker
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
– Philip Kotler
In marketing I’ve seen only one strategy that can’t miss — and that is to market to your best customers first, your best prospects second and the rest of the world last.
– John Romero
Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.
– ANN HANDLEY
The best kind of marketing messages are the ones that don’t seem like marketing messages. Because it means that the viewers’ defenses are down.
– Ryan Holiday
The best way to sell something – don’t sell anything. Earn the awareness, respect, & trust of those who might buy.
– RAND FISHKIN
Good marketing makes the company look smart. Great marketing makes the customer feel smart.
– Joe Chernov
Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context, and connection.
– Beth Comstock
Marketing is no longer about the stuff that you make, but about the stories you tell.
– Seth Godin
Marketers have to stop reporting on activities and start reporting on business outcomes.
– Allen Gannett
Marketing without data is like driving with your eyes closed.