Marketing Tips from Gurus
Make your marketing so useful people would pay for it.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
In marketing I’ve seen only one strategy that can’t miss — and that is to market to your best customers first, your best prospects second and the rest of the world last.
Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.
The best kind of marketing messages are the ones that don’t seem like marketing messages. Because it means that the viewers’ defenses are down.
The best way to sell something – don’t sell anything. Earn the awareness, respect, & trust of those who might buy.
Good marketing makes the company look smart. Great marketing makes the customer feel smart.
Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context, and connection.
Marketing is no longer about the stuff that you make, but about the stories you tell.
Marketers have to stop reporting on activities and start reporting on business outcomes.
Marketing without data is like driving with your eyes closed.