Guru Mantras of Marketing

Marketing Tips from Gurus

Marketing Tips from Gurus

Marketing Mantras.

The heart of any business success lies in its marketing. Here are 12 guru mantras to help you understand the impact of Marketing and more importantly—how to do it right. Wish you a super successful year ahead.

Jay Bear

Make your marketing so useful people would pay for it.

Peter F. Drucker

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Philip Kotler

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

John Romero

In marketing I’ve seen only one strategy that can’t miss — and that is to market to your best customers first, your best prospects second and the rest of the world last.

Ann Handley

Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.


Ryan Holiday

The best kind of marketing messages are the ones that don’t seem like marketing messages. Because it means that the viewers’ defenses are down.

Rand Fishkin

The best way to sell something – don’t sell anything. Earn the awareness, respect, & trust of those who might buy.

Joe Chernov

Good marketing makes the company look smart. Great marketing makes the customer feel smart.

Beth Comstock

Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context, and connection.


Seth Godin

Marketing is no longer about the stuff that you make, but about the stories you tell.

Allen Gannett

Marketers have to stop reporting on activities and start reporting on business outcomes.

Dan Zarrella

Marketing without data is like driving with your eyes closed.