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Why Components Brands Advertise In Electronics For You magazine

Why Do Leading Brands Of Components Advertise In Electronics For You (EFY)?

    • To build awareness about their brand and the range of products offered
    • To increase sales in India
    • To increase sales globally!
    • To strengthen their brand value, thus influencing customers to pay a premium for their products
    • To attract leading players to become their channel partners, ISVs or system integrators

Tell Me More About Electronics For You

    • An English monthly publication that’s available in print and digital editions
    • The first issue was published in January 1969
    • Positioned as a magazine that helps decision makers and influencers take informed ‘technical decisions’ related to electronics
    • World’s leading electronics publication in terms of (1) number of editorial and (2) number of advertisement pages
    • Circulated through news-stands and through paid-subscriptions (57:43 ratio)
    • Print edition is available across India. Paid subscribers span 6000-plus pin codes
    • Print-order varies between 60,000 to 80,000 copies–resulting in an average readership of 500,000 readers
    • Digital editions available as e-zine (Web) and as apps for Android, iOS, Kindle, Nooks, etc
    • E-zine and tablet editions read by 5000-plus readers across the globe
    • Distributed at all leading electronics events of India (20-plus events)
    • Facebook page (design electronics) engages over 782,545 electronics design enthusiasts–perhaps world’s largest social media community for electronics design

Who Reads Electronics For You?

who reads EFY

Why Do Design Engineers Read Electronics For You?

    • We publish articles on latest technologies and innovative applications related to electronics, every month
    • We publish a monthly series on ‘Electronics Design’ (embedded systems) to highlight latest technologies and best practices
    • We publish interviews of tech experts who discuss latest tech trends or best practices that affect circuit design
    • We publish many high-quality Application Notes and Do It Yourself projects that help engineers in improving their existing designs or creating new ones
    • We feature a leading innovator from India every month to inspire other engineers to innovate too

What Can You Achieve By Advertising In Electronics For You?

    • Establish your presence/brand in the Indian market
    • Generate orders for samples, evaluation kits or development boards from design engineers
    • Influence design engineers catering to Indian OEMs, resulting in sales in India
    • Influence design engineers catering to foreign OEMs, resulting in sales internationally (typical electronics manufacturing hubs)
    • Increase the brand value, wherein customers would be ready to pay a premium for your products
    • Establish or expand your network of channel partners and ISVs
    • Recruit high quality engineers and professionals from the electronics sector

What’s The Proof That Advertising In Electronics For You Works?

The Who’s Who of electronics have been advertising with us, repeatedly…
Plus, leading global distributors of components also use EFY actively…

How Can Ads in EFY Help To Increase Your Sales Globally?


  • India has a growing number of Independent Design Houses (IDHs)
  • Most IDHs work for international clients
  • Most of these international clients have their manufacturing hubs
  • If selected, the design of an Indian IDH is typically used in these manufacturing hubs
  • Components selected by Indian Design Engineers for their designs get purchased in bulk at the manufacturing hubs!

India Is An Important Market for Component Firms

• It is one of the world’s fastest growing markets for electronics
• Its engineers influence sales of components across the globe
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