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AD TARIFF: Electronics For You & EFY Express

Ad Tariff

At-a-glance ad tariff of Electronics For You (EFY) and Electronics For You Express (EFY XP)…

TARIFF AT A GLANCE          
    EFY EFY EFY XP EFY XP
IMPACT Ad Size / Positions US$ INR US$ INR
BIG BANG Front Gatefold $3,940 ₹225,000
BIG BANG Art Paper Insert (2 sided ad) $3,500 ₹200,000
PREMIUM Back cover $2,630 ₹155,000
PREMIUM Opening page (Facing IFC) $2,440 ₹126,500
PREMIUM Inside front cover (IFC) $2,535 ₹135,000
PREMIUM Opposite Contents $2,340 ₹126,500
PREMIUM Inside back cover (IBC) $2,340 ₹120,000
PREMIUM Last page (Facing IBC) $2,240 ₹110,000
PREMIUM Front Cover Strip $2,535 ₹135,000
PREMIUM Pages 7, 9, 11, 13, 15,17, 19, 21 $2,145 ₹99,990
BRANDING Full page $1,950 ₹85,000 $500 ₹30,000
BRANDING Half page $1,200 ₹52,000 $300 ₹18,750
BRANDING Quarter page $750 ₹32,000
BRANDING Strip ad (V) $900 ₹45,000
BRANDING Strip ad (H) $700 ₹30,000
BRANDING Double spread $2,925 ₹127,500 $800 ₹54,000
ROI BIZ Page: Full Page $1,465 ₹63,750
ROI BIZ Page: Half Page $900 ₹39,000
CLASSIFIEDS Response Page $425 ₹16,500

SIMPLIFYING THE TARIFF

a. This is a combined ad tariff of two different publications: (i) Electronics For You (EFY) and (ii) Electronics For You Express (EFY XP)

b. Electronics For You (EFY) is our flagship publication and is sold both as print and ezines.

c. Electronics For You Express is e-an zine-only publication. It features limited content and advertisements of the main edition. It does not have any additional content, but can accept advertisements that are are not booked for the main edition. It is distributed free-of-cost across EFY’s websites, social media channels, newsletters and events.

d. US$ rates are for international clients, where we have to raise an invoice at an address based out of India

e. Additional 5% GST is applicable on Indian Tariff, but there is NO GST for International clients

f. The column ‘Impact’ indicates how each type of ad position differs with respect to impact it has. For example, Big Bang positions are those that always get noticed, while ROI positions are good for those only seeking response and not worried about how and where their ad is being placed.

g. Since premium positions in EFY XP will be filled by ads from EFY, EFY XP accepts ads for standard sizes only: Full Page, Half Page and Double-spread.

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