- What is SEO for the Indian Electronics Industry
- 4 SEO Questions that Most Businesses Ask
- 3 Questions that Businesses Don’t Ask
Small business owners, as well as senior executives of Indian wings at MNCs targeting the ESDM space, have been increasingly seeing their competition take up certain flavours of digital marketing to attract and retain a larger slice of the market.
A seasoned business professional or entrepreneur looking at digital marketing today may get intimidated by the whole lot of abbreviations that marketers use. Don’t worry – most of it is simple for technocrats, and we’ll help you get fluent.
This post will cover all the basics you need to know about SEO so that you can make smarter decisions.
But, what sort of SEO is used by the Electronics industry?
SEO is short for search engine optimisation.
It’s the process of making your website show up as high as possible in a search engine like Google, Bing, Yahoo and the many others (yes, there are more!) when someone types in something like “EV charger block diagram” or a query that’s related to your business like “embedded systems design service provider”.
Sounds simple enough. Why is it complicated? Because all your competitors are also trying to do the same thing. So you, being the one who wishes your brand to be the leading result, will need to take an extra step forward to ensure that the most potential customers see your website first.
Answers to 4 SEO Questions that Most Businesses Have
Before tackling the technical elements of SEO, let’s take a look at the most common questions that businesses have.
- Can I just buy more links to win?
- Do I need to write articles every working day to keep my blog updated?
- Are meta titles and meta descriptions so important for SEO, that Facebook changed it’s name to Meta?
- How long before I see results and RoI?
Can I just buy more links to win? Links do matter, but most of the bulk link services will get your website penalised. There are other free ways to generate links which we will cover later in this guide.
Do I need to write blog posts every day? While a higher frequency does help in getting more information across, consistency matters just as much. So, even one post a week will work.
Are meta titles and meta descriptions important? Somewhat, but the search engines algorithms are intelligent enough to go through an article to find out if it’s really good enough to rank up top on a search engine results page. Meta Platforms (as the company behind Facebook is now known as) is unrelated and is simply a play on the greek meaning of meta meaning futuristic.
How long before I see results and RoI? This depends on how far along your competitors already are. It’s a marathon, and if you have started behind the current leaders, you still have a long time in front of you to catch up and then take over the lead.
3 Questions that Businesses Don’t Often Ask, But Should
Once I get SEO work done for my brand’s website, are we set for life? An SEO investment getting lifelong results are possible, just as much as a sales executive doing one trip today receiving an inflow of new leads for the rest of his or her life. This is because SEO trends change quite regularly, and as a result, the strategies used for it need to be continuously updated so that you get ahead and stay ahead.
Should I focus on On-Page SEO or Off-page SEO? While both are important, it is important to make sure On-page SEO is done first before investing heavily in Off-page SEO. On-page SEO is simply the changes that are made on your website that impact SEO, while off-page SEO refers to strategies that happen off your website — building links, social media references, ratings on 3rd party sites and more.
If I only focus on relevant and optimised content, can I bypass technical SEO tactics? In other words, can a really good content writer replace a technical SEO expert? The answer is yes, to an extent. The key to winning organic search traffic is to have high-quality, optimised content. It can account for up to 90% of your performance and results. Technical tactics involving site structure, anchor text, CTAs, URL structure and others further strengthen the chances of winning to get you through the last 10%.
A SEARCH FOR “ELECTRONICS CIRCUIT DESIGN SERVICE” DELIVERS…
What’s the catch? A search for “electronics circuit design service” delivers about 184,000,000 results in 0.62 seconds. Getting ahead of 90% of those results still places you at a rank around 184,000. Are you targeting a customer who has the time to go through hundreds of thousands of search results for each keyword they enter? Probably not. This is where technical SEO can give you the edge you need to make it through the last mile, and win.