It’s hardly nice to start with this, but we have been hearing from some clients about how certain media websites are delivering a very high number of “clicks” as compared to the traffic that those websites get themselves.

Website A, which gets 5,000 pageviews a month and has 5 advertisements on every page, cannot realistically send out 1,000 clicks in the same month through to all 5 ads. The average click rate for a media site’s banner ad is between 0.011% and 0.25% for great ads. A number over 10% is near impossible — unless there is someone actively involved in the clicking game.