The Power of Ingredient Branding
The second part of the article explores more cases of component companies that built a brand In the first part of the article, we learnt… Read More »The Power of Ingredient Branding
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MARKETING: The Power of Ingredient Branding (Part 1 of 2)
Some lessons for components manufacturers that could help them do much better than their competitors. The electronics industry is the pioneer when it comes to… Read More »MARKETING: The Power of Ingredient Branding (Part 1 of 2)
Why did we remove ‘revenue’ targets for our Sales Team?
Why did we remove ‘Revenue’ targets? Why did we remove ‘Revenue’ targets? And, how are we surviving after that? That’s a question that often comes… Read More »Why did we remove ‘revenue’ targets for our Sales Team?