Here’s the good news: you are not alone. 80% of exhibitors share the same fate. Here’s an even better news: there are simple strategies that you can execute to change your fate.
To put together these tips, our journalists spoke to many exhibitors who fall in the other 20% bracket (they typically get good RoI on their investments in a trade-show), and also trade-show experts and organisers.
They’ve then divided the challenges faced into different parts and provided tips to tackle each of them…
Challenge #1: Your booth is empty-ish. The customer approaches your booth. Seeing that it's empty and your reps busy amongst themselves, hesitates to enter your booth. Instead, moves on to other booths.TO DO LIST TO TACKLE CHALLENGE #1
Challenge #2: Your booth is filled with information-seekers, while the Big Customer is waiting to speak to your representative. She waits, and then goes away.TO DO LIST TO TACKLE CHALLENGE #2
Challenge #3: Your team met many enthusiastic prospects at the booth. After the show, no one is ready to meet your team.TO DO LIST TO TACKLE CHALLENGE #3
With these simple tips, we are confident that you will see a multi-fold increase in the engagement and RoI that you get from your investment in trade-shows.